• CollegeLCC
  • Start dateSeptember 2018
  • Course length3 years
  • UCAS codeN561

BA (Hons) Advertising

Places available 2018/19
This course has places available. You can apply for this course via the ‘How to apply’ section on this page. For a full list of UAL courses open for 2018/19 entry, visit the Clearing page.

Gain the essential skills you'll need for a successful career in the advertising industry. BA (Hons) Advertising is a multi-award winning course with students gaining accolades at Young Lions, Cannes, D&AD UK, The One Show New York amongst others internationally.

About this course

You will develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.

Graduates enjoy excellent employability across the communications industry ranging from jobs in creative departments through to research and planning.

Reasons to apply

  • Industry guest lecture series: Our students have enjoyed guest talks from the industry great and good; the likes of Ben Priest, Tom Curtis from MBA, Mother London, Steve Henry and ex-presidents from D&AD Alfredo Marcantonio and Peter Souter have all graced our lecture theatres.
  • Industry collaborations: Our students have worked on briefs set by Candy Space Agency, Kalectiv and Advertising Week Europe. They have delivered on live briefs for Colgate Palmolive, the Professional Footballers' Association (PFA), London College of Fashion and One Young World.
  • Excellent employability: our graduates have gone on to advertising-related jobs with IE Agency, Google, Anomaly, Y&R and DDB Worldwide in New York. Student trips to Creative Week, The One Show New York and Cannes Festival of Creativity.
  • Internship opportunities: Our students have enjoyed internships at Portas, BBH London, JWT and Twelve and had student exchanges with Hong Kong Polytechnic and College of Advertising and Design, Brussels.
  • Collaborative Project: You will be given the opportunity to take part in a collaborative project with students on other courses or with real clients on live projects and in competitions when available.

Student films and profiles

LCC Student Voices // Ornella Kolle – BA (Hons) Advertising

LCC Student Voices // Eloise Showering – BA (Hons) Advertising

image of Hostelworld collaborative live project.

Advertising students collaborate with global brand Hostelworld on live project, LCC Blog.

Watch: LCC Degree Shows 2016 // Media School Show

BBC Newsnight, BA Advertising, London College of Communication, LCC
Katie Van Etten

Student Katie Van Etten wins Deans Award for Study Abroad.


BA (Hons) Advertising will prepare you as a multi-skilled communicator, developing your own unique creative voice and forward-facing approach.

A regular gatherer of awards, projects from the course have won Gold at D&AD, London; Gold at Young Lions, Cannes; Silver at Eurobest, Sweden and Silver at The One Show New York and regularly short list in the monthly international ad competition, Young Glory.

What can you expect?

Learn current advertising practices whilst also questioning latest thinking and challenging your preconceptions, so that you not only become a successful innovator today but also tomorrow.

The course is structured to emulate an advertising agency where you will practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising through to creative output and client presentation.

There will be a set programme of academic and live project briefs set by creative directors and there will be opportunities to raise your profile through student competitions and self-initiated projects. In doing this, you will draw on taught techniques for ideas-generation, research, consumer planning and storyboarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.

Overall, you will leave the course having developed a very personal and professional approach to advertising, whereby you’ll be ready to work alone or as part of a collaborative project, creating your own future as a leader in this highly creative arena.

Graduates have gone on to work and gain placements in world leading advertising and communication agencies such as Anomaly London, Mother London, BBH London, BBH New York. See the Careers tab and Alumni profiles below.

Course units

In common with all courses at the University of the Arts London, this course is credit rated. Years one and two must be passed to enter into year three. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.

Year 1

Units summary:

  • Introduction to Advertising: Industry, Culture and Practice (20 credits)
  • Launch (20 credits)
  • Agency Life (20 credits)
  • Pitch (40 credits)
  • Advertising: Theories and Contexts (20 credits)

Introduction to Advertising: Industry, Culture and Practice: This unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development.

Launch: Every Advertising Agency tries to define and hone its own particular view of the world. The Saatchi brothers, Dave Trott, John Hegarty and David Abbott had their own singular approach to the business of advertising. In Launch you will do exactly the same, setting up your own Advertising Agency, learning as a team how to develop a set of working practices and encouraging everyone to nurture or create their individual and team voice.

Agency Life: This unit will introduce you to the histories, cultural backgrounds and working practices of agencies operating in the global advertising universe. Through investigation and exploration, you will discover how they work, what they do and why they do it and, using practice-research, use their methods, procedures and techniques.

Pitch: Build on the skills and techniques you have learned in Launch. All your practical and theoretical research knowledge, understanding of advertising and communication skills will be brought to bear on developing a project that defines the Agency you launched in Autumn term.

Advertising: Theories and Contexts: This unit introduces you to histories, theories and debates which relate to the field of advertising. It will focus on the development of twentieth and twenty-first century ideas in advertising, media and visual communications and explore the common themes and cross-fertilisations that occur between theory and culture.

Year 2

This year introduces you to the psychological and consumer behavioural aspects that underpin advertising communications, how they relate back to practice and give you the technological tools to future proof. Year two is an important step to enabling you to formulate ideas for your dissertation in the third year. Tutors will be on hand to help you develop the ideas that will eventually form your dissertation.

  • Creative Futures (20 credits)
  • Advertising Futures (20 credits)
  • Consumer Insight (20 credits)
  • Creative Strategy (20 credits)
  • New Media and Digital Cultures (20 credits)
  • Collaborative Project (20 credits)

Creative Futures: This unit is designed to give you the skills you need to consistently generate and showcase your creative and strategic ideas. This is in an industry undergoing massive changes as technologies rise and fall; one in which media and cultural practices evolve and shift and clients become increasingly risk averse. As creative-strategists or strategic-creatives, you need to find ever more meaningful and creative ways to communicate. Creative Futures looks at models that can help you.

Advertising Futures: The aim of Advertising Futures is to future-proof your creative skills as a creative, for example as a content creator, advertising artist, art director or copywriter. It will give you the critical and practical tools to become self-sufficient in realising your creative concept through to the finished article, by engaging with cutting edge media and utilising them in the formulation of ideas for advertising communication.

Consumer Insight: This unit will introduce students to a wide array of research methods including qualitative, quantitative and ethnography.

Creative Strategy: In this unit, you will explore social media, multimedia and integrated plus interactive media. You will be crafting, planning, executing and evaluating a complete digital campaign.

New Media and Digital Cultures: The aim of this unit is to broaden the student’s perspective of how advertising fits into a larger mediated and digital framework by providing conceptual tools that will forge concrete connections with the other units taught in the BA (Hons.) Advertising in Year 2.

Collaborative Project: You will be given the opportunity to take part in a collaborative project with students on other courses or with real clients on live projects and in competitions when available.

Year 3

In year three you will develop your individual practice and consolidate learning outcomes in the culmination and creation of a portfolio of work and dissertation.

  • Creative Entrepreneurship (20 credits)
  • Dissertation (40 credits)
  • The Big Idea (60 credits)

Creative Entrepreneurship: This unit is about entrepreneurship, enterprise and professional networking. Establishing a professional presence within advertising networks and associations requires focused effort and a particular skillset.

Dissertation: This unit provides you with the opportunity to utilise the knowledge and analytical skills acquired in relation to the critical and contextual study of advertising.

The Big Idea: You will work on a single major project developing a content-led creative/strategic solution for a specific client’s management issue. To do that you will engage in ‘practice-research’ – using practice to answer your (and your client’s) research question.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.


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    Image © Vladimir Molico

    Lens-Based and Audio-Visual

    Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.

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    Printing and Finishing

    Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.

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    The Digital Space

    The Digital Space is an open-plan, creative hub with computers set up with specialist software.


Course Leader

Steve Spence

Programme Director

Adrian Crookes


Dr Adrian SledmereKuldeep Nazran

How to apply

This section includes information on how to apply, course entry requirements, selection criteria, and information about interviews.

Home/EU Applicants

This course has places available for 2018/19 entry. Applications for 2019/20 entry will open in Autumn 2018.

You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:

  • University code: U65
  • Course code: N561
  • There is no campus code for LCC 

Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

We have recently made changes to our application process for Home/EU applicants. To find out more, view the Undergraduate Application Process page.


For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website. 


Deferring an Offer

If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.

International applicants will have to pay a deposit in order to defer.

In all cases, deferred places will be held for one year.

Making a Deferred Application (during 2018/19 for entry in 2019/20)

Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.

This section includes information on how to apply, course entry requirements, selection criteria, and information about interviews.

International applicants

This course has places available for 2018/19 entry. Applications for 2019/20 entry will open in Autumn 2018.

International applicants can apply through either of the following routes:

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For full details on the application process, visit the Undergraduate application page.

Study Abroad applicants

International undergraduate students can apply to join BA (Hons) Advertising for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.


Deferring an Offer

If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.

International applicants will have to pay a deposit in order to defer.

In all cases, deferred places will be held for one year.

Making a Deferred Application (during 2018/19 for entry in 2019/20)

Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.

Entry requirements


The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

80 UCAS tariff points gained at GCE Advanced Level or equivalent (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).


One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively, you will be considered if you have achieved a minimum of 80 UCAS tariff points from one of the following qualifications:

  • BTEC Extended Diploma
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate Diploma
  • Equivalent EU or Non-EU qualifications

Additionally, you will have achieved passes at grade C or above in at least three GCSE subjects.

If you are applying on the basis of your previous experience, you should apply as normal via UCAS. You will then be guided by the admissions team on next steps of the AP(e)L process, through either Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL).  

If you have successfully completed year 1 of a degree course at another institution and wish to continue your studies at LCC, you can identify the point of entry as year 2 on your application, and consideration will be given by the course admissions tutor. 

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Student selection - what do we look for?

We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview. The course admissions tutors will review the following key elements when making a decision on your suitability to join the course:

  • They will review your personal statement
  • They will consider your qualifications (or projected results)
  • They will review your academic or personal references
  • International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend.

This course doesn’t require you to provide a portfolio.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in advertising, and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Selection Criteria

The details on your UCAS application (including the academic reference and your personal statement) will be used by the course admissions tutors to assess your suitability against the following criteria:

  • A considered interest and ambitions in advertising and related communications industries
  • Open to experimentation in both practical and theoretical learning, to nurture a strong interest in visual imagery and changing technology
  • An understanding of the need for a critical and analytical approach (through research and practice) to this area of study
  • Commitment to the study and development of your own creative practice and subsequent career opportunities

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

What happens next?

We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home / EU fee

£9,250 (2018/19).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£19,350 (2018/19).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.


Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Career paths

Graduates have gone on to work in some of the leading advertising and communications agencies in the world. Alfred Malmros is a Creative Strategist at Google Creative Lab, Zander Hart is at Tribal DDB NY, Oskar Der Jensen is an art director at Co+Høgh Copenhagen. Luis Delgado and Charlotte Cramer are making waves as an Account Planner and Strategist at Wunderman and JWT respectively and Carl Ellis is an Account Executive at iris Worldwide.

Many more of our students take the strong narrative skills acquired during the course into successful careers as content creators for production and film companies. Alumni include:

  • Alexander Hernesten, Creative at Anomaly
  • Carol Haidar, Account Planner at Google
  • Gaelle De Gasquet, Account Manager at Universal McCann
  • Luisa Bundy, Account Manager at Grey Partnership
  • Davide Russo, Creative Director at CGI Company, NY

UAL Jobs and Careers

UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.