• CollegeLCF
  • Start dateSeptember 2018
  • Course length12 months

MA Psychology for Fashion Professionals

Recruitment has been suspended for 2018/19. Please contact the College for details on other courses that may be of interest.

The first MA fashion psychology course in the world to apply psychology in fashion will help students gain a deeper understanding of a particular aspect of human behaviour in a fashion context using qualitative approaches (focus groups, interviews or case studies).

About this course

The MA Psychology for Fashion Professionals is situated in the Fashion Business School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently.

The MA Psychology for Fashion Professionals emphasises qualitative methods and analysis that lead to deep, rich data and interpretation.

Alexa Chung talks to LCF's Carolyn Mair and Caryn Franklin about psychology and fashion, for Vogue.

BSc Psychology of Fashion Course Leader and lecturer Aurora Paillard discusses the fashion psychology courses at LCF.



Image of the panel from the Pyschology and Well Being Event.

Fashion matters… in mental health. Read the blog post on The Psychologist.

Graduating students from across the Fashion Business School took part in FBS Summit 16, a showcase of student work that included talks, film and products.

Double page spread from LCF MA 16 Fashion Cultures and Psychology book

Read the MA16 journal

LCF MA Fashion: Culture, History, Psychology Book 2016

Students discuss MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion.

Better Lives 2015 - Positive Psychology in Fashion

Illustration of three women dressed in pink. Fashion psychology course
Image by Zoe Sterling, BA (Hons) Fashion Design Technology: Surface Textiles, 2013

Read about Better Lives on LCF News

Carolyn Mair curates the annual Better Lives seminar series which is part of LCF's mission to use fashion as a discipline to drive change, build a sustainable future and improve the way we live .


Course detail

This Masters programme is the first MA in the world to apply the scientific study of psychology to fashion.

The MA Psychology for Fashion Professionals emphasises qualitative methods and analysis that lead to deep, rich data and interpretation. In addition, to complement the units studied on the MA, students are encouraged to attend the MSc units Personality and Individual Differences and Quantitative Research Methods and Data Analysis, but are not assessed on these. 

The MA Psychology for Fashion Professionals is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.

By applying the scientific study of human behaviour in the context of fashion, students on the MA Psychology for Fashion Professionals develop the ability to identify current issues in the broad context of fashion that are worthy of investigation, conduct rigorous studies to address these issues, and analyse and interpret resultant findings using qualitative methodologies.

The aims of the course are to apply psychological science in the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being. Therefore, graduates from this course will be able to investigate, analyse and interpret human behaviour focusing on small samples and case studies in a broad range of fashion contexts. The focus on the course will be on enabling students to develop strong research skills to enhance employability in many different roles within the fashion industries and beyond.

Course structure

12 months, 3 terms, level 7, 180 credits

September - February

Research Methods in Psychology (20 credits)

Cognition and Creativity (20 credits)

Design Matters (20 credits)

February - June

Qualitative Research Methods and Data Analysis (20 credits)

Collaborative Unit: Psychology (20 credits) - find out more

Social Cognition and Lifespan Development (20 credits)

June - September

Masters Project: Psychology (60 credits)

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Course units

You will be introduced to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The Research Methods in Psychology unit will cover philosophy and ethics in research, primary and secondary research methods including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries, and enable you to understand the relationship between theory and practice.

Cognition refers to how we make sense of the world. In the Cognition and Creativity unit you will learn about cognitive psychology is the scientific investigation of mental abilities: perception, learning, remembering, thinking, reasoning, understanding and communication. In short, cognitive psychology is concerned with how we make sense of the world we inhabit; how we acquire and apply knowledge or information. It is frequently demanded in interdisciplinary studies and is influenced by artificial intelligence, computer science, philosophy, anthropology, linguistics, biology, physics, and neuroscience. In this unit we will study existing theories and evidence in Cognitive Psychology to understand and predict how people make sense of their world. In this unit, we consider how cognitive processes influence, and are influenced by, creative processes at individual, societal, community and global levels.

In the Design Matters unit you will learn about the approach known as design thinking which applies empathy and creativity to generate, analyse and adapt solutions to a given problem. Design thinking is based on the understanding that knowledge about the processes and methods used in design to solve problems can lead to enhanced design practice and improved communication with designers.

In Qualitative Research Methods and Data Analysis unit you will explore qualitative research methods, which enable you to ascertain a deeper and richer view of human behaviour with small samples or individuals. You will develop your knowledge of qualitative methods including grounded theory, discourse analysis, semiotics, narratology, ethnography, action research, and participant observation to be able to make an informed choice about the method you might wish to apply to your own work. You will learn how to analyse outcomes using dedicated software and apply coding techniques to interpret your data. Used together, qualitative and quantitative methods (mixed methods) are a powerful means of understanding phenomena. Qualitative methods produce information only on the particular cases studied resulting in hypothetical conclusions, whereas quantitative methods can be used to verify which of such hypotheses are supported.

The Collaborative Unit: Psychology unit is designed to enable you to innovate, to participate in developmental processes, and to engage with collaborative working practices. You will be encouraged to engage in the professional negotiation and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course.

The Social Cognition and Lifespan Development unit is concerned with understanding how individuals make sense of the world, and the processes that underlie social judgment and behaviour. You will explore how social and cultural influences impact on individual, group, community and organisation desires, goals and subjective experiences, and how these factors affect attitudes, judgments, and actions across the lifespan of the individual, group, community or organisation. Key topics include social perception, motivation, attitudes, embodiment, social judgment and decision making, and cultural influences.

The Masters Project: Psychology is a major piece of work and the culmination of your Masters study. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project.

Showing your work

All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Learning and teaching methods

  • Essays
  • Critical reviews
  • Group and individual oral presentations
  • Poster presentations
  • Lab reports
  • Magazine-type articles

Assessments methods

  • Lectures
  • Seminars
  • Workshops
  • Extra-curricular events
  • Museum visits
  • Conference organisation
  • Presentation skills


Please note that due to the early retirement of Professor Carolyn Mair she will no longer be the Course Leader. The psychology team consists of Dr Aurora Paillard, Dr Soljana Çili, Patrick Fagan, Dr. Jekaterina Rogaten and other specialist tutors.


How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.

Home / EU and international applicants

This section includes information on how to apply, course entry requirements and selection criteria.

2018/19 entry

Applications for 2018/19 entry will open in Autumn 2017.

Both Home/EU and international students can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

Alternatively, international applicants can apply through an overseas representative in your country.

Application form

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum Vitae

You will be required to submit a Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

Some key points to consider:

  • Make sure that personal statement is your own work and is about you.
  • Describe why you want to study on this particular course.
  • Discuss how your existing skills and experience are relevant.
  • Check that you have used correct grammar, spelling and punctuation before you submit your personal statement.


Summarise (in English and in a maximum of 500 words):

Why applying psychology within the fashion industries is important.

Study proposal

Outline a study proposal (in English and in a maximum of 500 words) in which psychology would be applied within the fashion industries.

You should:

  • State briefly the background for the proposal
  • Determine an area of study
  • Set out your aims and objectives for study

Entry requirements

Applicants are expected to achieve, or already have, the course entry requirements detailed below.

  • An Honours degree at 2.2 or above in a related discipline such as Psychology, Fashion, Art, Textiles or Business. However, applicants with a degree in another subject may be considered, depending on the strength of the application;


  • Equivalent qualifications;


  • Relevant professional experience.

Please note that a portfolio is not required for this course.

Student selection criteria

What we look for

The course seeks to recruit students who can demonstrate:

  • a strong commitment and motivation towards a career within the fashion industry;
  • an awareness of or relevant experience of fashion;
  • appropriate knowledge and skills commensurate with planned entry into the course.

English language requirements

All classes are conducted in English. The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in each skill.

International applicants should contact the Admission Office by emailing lcf.international@arts.ac.uk about portfolio requirements (if applicable), interview times and dates.

Fees and funding

Home / EU fee


This applies for the 2018/19 academic year.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments.


Home/EU students whose chosen course is at a level equivalent to, or lower than, a qualification that they already hold, will be charged the fees shown above, plus an additional £1,100 (called the 'ELQ' fee). Students in receipt of Disabled Students' Allowances (DSAs) are exempt from ELQ fees and will pay the original fee, regardless of the highest qualification held. For enquiries relating to ELQ fees, please complete the course enquiry form.

International fee


This applies for the 2018/19 academic year.

UAL International alumni receive a £1,000 discount.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.


Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Career paths

Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.

Many postgraduates prefer to seek employment as soon as they have completed their Masters, and we expect graduates from this course to progress to careers in the international fashion industry, where the skills they have acquired on this course will be much in demand. This is a new course, so as yet we have no final year graduates. We are, however, confident that when we do our graduates will be highly employable within the fashion industry in a variety of roles.

It is envisaged that graduates from this course will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.

Some examples of potential graduate destinations are:

  • A creative service-based industry which may be physical or virtual, start up or mature.
  • An entrepreneurial role in an existing organisation.
  • A business development role using in retail, design, production or media.
  • Working in Research and Development in a leadership/management role within service and design-led industries.
  • A leadership/management role within an existing business or group.
  • Establishing a new business venture.

In addition, graduates are encouraged to consider joining the thriving PhD cohort at LCF by applying for doctoral study.